Observing the User Experience: A Practitioner's Guide to User Research by Mike Kuniavsky, Elizabeth Goodman, and Andrea Moed

Synopsis

You spend months building a feature, you are sure it is a work of genius, but the real test comes when an actual user tries it, and all that clarity you designed suddenly leaves them feeling completely and hopelessly lost. Watching your brilliant creation crumble before your very eyes is an experience filled with such a deep and overwhelming sense of frustration. The familiar excuse from your team is that the schedule is too tight and that there's simply no time to fit in something as crucial as user testing. Without a clear answer, you just have to take your best guess. Then all you can do is cross your fingers and hope that it all works out in the end.

Stop waiting weeks for the powerful feedback you need. Now, our revolutionary process delivers game changing insights and clear analysis in just a few hours. In this presentation, we will explore the core principles and key takeaways from the foundational guide for researchers observing the user experience. Learn how to run incredibly effective yet tiny usability tests for any project. We'll show you how the entire process can begin with a simple sketch. You can easily test your rough new idea on just about anyone nearby, like a trusted colleague or even a close friend to get some quick feedback. This straightforward and highly efficient method is designed to quickly bring critical design flaws to the surface so you can address them right away. In the end, what this truly proves is that a little genuine observation is always going to be far more effective than even the most perfect guesswork idea.